Retail brand launch installation
SuperdryRetro TV stack installation
A 28 TV wall of working retro televisions at the London Superdry flagship store, built for the launch of the collab with Bench with retro vintage video clips playing across the screens.
Installation
28 TV retro TV stack
Use
Superdry x Bench collab launch
Service
TV supply, setup and installation
Coverage
Superdry flagship store, London
The project
A television wall built for the collab launch
For the launch of the collab with Bench at the London Superdry flagship store, we brought together 28 retro televisions to create a high-impact display. We designed a scaffold shelving unit to house all the TVs, giving the stack a strong, industrial structure that fitted the store space perfectly.
Commissioned directly by Superdry, the screens played retro Bench and Superdry vintage video clips, so the wall moved with the collection and pulled shoppers toward the launch. The full installation was built in approximately 3 hours, ready for the store evening event.
Our service can include television supply, layout planning, delivery, installation, content setup and de-rig. Stack sizes range from a single retro TV to walls of about 70 screens for retail launches, events and installations across the UK, Ireland and Europe.
Project gallery
Superdry TV stack
Click any photograph to view the installation in more detail.
The facts
Project details
A 28 TV retro TV stack at the London Superdry flagship store, commissioned directly by Superdry for the launch of the collab with Bench and built in approximately 3 hours.
- Venue
- London Superdry flagship store
- Event
- Launch of the collab with Bench
- Stack size
- 28 TVs installed
- Where it appeared
- A scaffold shelving unit we designed to house all the TVs
- Screen content
- Retro Bench and Superdry vintage video clips
- Commissioned by
- Superdry
- Build time
- Approximately 3 hours
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